CONTABILIDADE GERENCIAL: A IMPORTÂNCIA E SUA APLICABILIDADE PARA UM MICROEMPREENDEDOR INDIVIDUAL
Abstract
In Brazil, the number of people who seek to regulate their activities by opening a company classified as MEI (Microempreendedor Individual) has been increasing, because it is a category that has several incentives for its opening and exemptions regarding the provision of records and accounting statements to the tax authorities. However, this is also a category that has the highest mortality rate and closure of activities, especially considering seasonal eventualities that aggravate the business as the worrying situation of the new coronavirus pandemic (COVID-19) where several entrepreneurs had their activities impacted by the lack of inputs and demand itself. However, the greatest difficulty of the category lies in the visualization of the importance of management accounting and the figure of the accounting professional for the survival and development of their company, starting from the justification of being exempted from detailed records in fiscal and accounting books for the preparation of statements or rigorous tax planning, which can be considered a serious management error. In view of this, the present study aims to understand how the microentrepreneur dialogues with managerial accounting technologies facing the difficulties for the category in the economic scenario of 2022 and aiming at market competitiveness. To this end, it was conducted literature review research and a case study carried out with a company framed as MEI, thus enabling evidence of the need for use of management tools in its various processes, as well as the need for the accounting professional in supporting decision making.