Racism in advertising

Abstract

The scope of this study is to demonstrate the issues of racism within the field of advertising, in addition, has sought to highlight some key issues about the advertising itself, and especially to know the main legislative measures that protect the black within society. It is known that white racism can also suffer, especially in countries where the population is, mostly black, but in Brazil the level of racism is well and almost exclusively focused on blacks. And let us say in passing that there will not be here no mention of what will be a black in Brazil, since it, is a country interbred, which prevents many times to say with certainty whether or not determinda person is black. Thus for purposes of this study is meant as black tone to that of skin which is not visibly white. Therefore, this study was a literature method, with the support of several theorists who contributed to the supremacy due to the understanding of the topic under discussion here. Of course, although almost all studies are required some sort of study of this nature, however, there is research exclusively drawn from literature sources, which in this case, the character is the focus of this work. The results obtained with the preparation of this study indicate, necessarily reflect a conscientious and also raises more research in this area, given that we noticed a certain lack of sources that embase properly what it set out to study this issue. However, one can observe a significant advance with respect to the rights of blacks in society, especially when it comes to Brazilian legislation.